Why is email marketing such a popular and cost-effective tactic to engage, retain and acquire new customers?
- An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
- 65% of Internet users check or send email on a typical day.
- Email is popular with digital marketers, rising an estimated 18% in 2017
- Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
- Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
- Email drip campaigns with marketing automation platforms that keep customers engaged.
- Experience with Klaviyo, MailChimp, Constant Contact, Active Campaign and more.
Contact us today to learn which email marketing platform is best suited for your company’s needs.