Web Analytics

Photo by Edho Pratama on Unsplash

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of optimizing web usage and user experience. Web analytics is not just a tool for measuring website traffic, but can also be used as a tool for business research, market research, and conversion rate optimization.

Web analytics applications

  • Help companies measure the results of traditional print advertising campaigns.
  • It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign or site feature.
  • Web analytics provides data on the number of visitors, page views, and other metrics to gauge the traffic and popularity trends which helps in conducting market research.
  • Engagement metrics like pages per visit and time on site are used by Google to determine a site’s value to its users.

Though there are several fee-based products on the market such as Adobe Marketing Cloud(formerly Omniture) and Webtrends, Google Analytics is a free program that provides a wealth of information on Internet usage and user behavior. We have found it to be the best, cost-effective solution for the vast majority of small businesses.

Contact us today to learn more about how Google Analytics can be set up and tailored to your individual business needs.


Charleston Marketing Partners