Web Content Development

People read differently on the Web than they do in print. The information has to be formatted correctly and broken down into digestible pieces. Numerous studies have shown that long narratives tend not to perform well on websites yet we often see organizations recycling print content for the Internet. You have seconds to attract the attention of the user and adhering to certain principles for re-purposing content will make sure your audience gets the message fast.

Photo by Lukas Blazek on Unsplash

While repurposing content has many moving parts, three main guidelines for writing for the Web hold true:

  • Be succinct: write no more than 50% of the text you would have used in a hardcopy publication
  • Write for scannability: don’t require users to read long continuous blocks of text
  • Use hypertext to split up long information into multiple pages

These are just a few of the best practices that must be considered when developing digital content. It should be both a usability and SEO consideration for website operators.

Contact us today to learn why simply converting your print brochure content into a website may not be the best strategy for your business and how we can help to define a clear strategy.


Charleston Marketing Partners