For the first time in my career, I feel like I have a pretty firm grasp on where the web is heading. What is interesting to me is that more than SEO or social media, hand held devices or “smart phones” are going to revolutionize the way people do business. The desktop/laptop web will eventually go the way of the typewriter. Apple has had a solid understanding of this trend for several years with their Iphone, and now with the Ipad. Google joined the fray with its Android operating system which has experienced explosive growth and has actually captured more of the mobile market share than Apple. So, for developers and marketers, it is time to stand up and take notice. If you are not aggressively driving home the point that the mobile web is the wave of the near future, then you are doing your employer a disservice. Personally, I would not be doing my clients any favors by overlooking the importance of the mobile web.
The number of broadband subscribers is estimated to reach the one billion mark in 2011 according to Ericsson. This is due to faster networks and the increase popularity of smartphones. In 2011, there were more than 800 million broadband subscribers. Out of this number, around 400 million come from the Asia-Pacific region; with North America and Western Europe have more than 200 million subscribers each.
Mobile broadband is popular these days because of the growth of smartphones, laptops, and tablets. Mobile broadband networks have also improved, making them faster than ever. The demand is high today and operators are trying their best to supply the demand. The decreasing cost of smartphones will boost the usage of mobile broadband.
The faster mobile broadband speeds change the way people use their devices. More people watch online TV, listen to web radio, and other online music services. 46 percent of users now surf the internet away from home.
Ericsson estimates that mobile broadband subscriptions will reach 3.8 billion in 2015. Majority of the users will come from the Asia-Pacific region. Mobile broadband roll-out in China and India will make a huge impact because it will give people access to the internet for the first time.
When should you start planning your mobile site or look into application development? The short answer is now…as in today. Many of the same design principles and SEO tactics still apply, but with some very important caveats. Contact me today to learn more about the mobile web and your business strategy for 2011.